Joachim is a recognized Regional Sales Director with more than 20 years experience in IT security. He was building up several European market places from point 0, dedicated to create multimillion $ deals through the years and enabling channel to multiply Business in another stage of majority. Joachim is currently employed at Cloudera, the leader in pervasive analytics. Prior to that, Joachim worked 10 years for HP / ArcSight in EMEA, in a leading European Sales role, building up the business for the SIEM solution in DACH, East Europe and establishing the brand as a leader in the Russian Federation and Ukraine. From 2002 to 2005 he worked for CA as a Security Sales. In the years before Joachim was covering Deutsche Telekom for Cisco Systems.