Product Marketing Manager

About the Role

Tasks and Responsibilities

• Identify new Ideal Customer Profile (ICP) from scratch through market research, competitive analysis, and existing customer insights.
• Develop marketing campaigns by defining target audiences and building out the right marketing content – blogs, webinars, events, email campaigns, website landing pages, and other enablement collateral to support the product marketing team.
• Create compelling, in-depth product demo videos to support prospects throughout the sales process.
• Work closely with our product, sales, and customer success teams to drive revenue, product growth & customer retention.
• Empower our sales team to solution sell by crafting comprehensive sales scripts & custom demo environments tailored to different customer segments, needs, and industries.
• Deliver revenue and improvements in conversion rates across core investment areas and new product launches.
• Run go-to-market strategies and support market requirements for core investment areas across multiple products, geographies, and user/persona experiences.
• Manage demand generation, go-to-market projects, and communications internally and externally to achieve agreed-upon success metrics and internal KPIs.
• Create and update campaign assets, including but not limited to landing pages, email, video, graphics, and ad copy.
• Research and investigate competition and own positioning for our product, partner, and operational capabilities.
• Additional duties and responsibilities as necessary.

Qualifications, Skills & Experience

• Bachelor’s degree in Marketing, MBA preferred.
• At least 8-15 years of experience in product marketing, with a strong preference for candidates with experience in the cybersecurity or technology sectors.
• Must have experience with Threat Intel, MDR, SIEM, Purple Teaming, Breach and Attack Simulation.
• Strong analytical skills with a penchant for data-driven decision-making.
• Excellent communication and interpersonal skills, capable of engaging with various stakeholders, including customers, partners, and team members.
• Creative thinker with a strategic mindset, able to see the big picture while also paying attention to detail.
• Familiarity with the latest marketing technologies and platforms, including digital marketing, CRM, and analytics tools.

Benefits

In addition to salary and the potential for commissions and bonuses, the position is eligible for SOC Prime’s standard benefits, including:

• Medical, dental, vision, life and disability insurance plans
• Stock options
• Unlimited paid vacations
• Sick days
• High-growth, collaborative environment with inclusive teams
• Competitive compensation
• Comprehensive health coverage, dependents included
• Home office setup support
• Continuous learning and development opportunities

To apply for this position, please send your resume/CV to recruiting@socprime.com.
You understand and agree that your submission of this job application does not obligate SOC Prime, Inc. (“SOC Prime”, “we”, or “us”) to employ you or to offer you employment. You also understand and agree that you will be employed on an at-will basis if you are hired for a position in the United States of America.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, (including pregnancy, sexual orientation, or gender identity), national origin, disability, genetic information, or other status protected by law. View the US Equal Employment Opportunity poster, prepared by the Equal Employment Opportunity Commission (EEOC), which explains how an employee or applicant can file a complaint if s/he believes that s/he has been the victim of discrimination.
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If we do not employ you at this time, we may retain and use the information that we obtain as part of your application process to be able to consider your application later if a suitable position becomes available for legal or regulatory purposes and, if appropriate, to refer back to this application if you apply again. If, at some point, you no longer want SOC Prime to consider your application or want your personal data to be updated or removed, please contact us.